How to unlock your marketing genius

Sometimes the strongest brand play is the one you don’t see.

This week The Fathers broke down how brands like The Masters and super star creator Becca Bloom, are winning by doubling down on taste, not noise. From stripped-back sporting events to low-cost high-impact brand stunts, here’s what we’re seeing across the marketing landscape:

The Masters: How Less Can Be More

What Happened: Father Jordan returned from The Masters and couldn’t stop thinking about the branding — or rather, the lack of it. No phones allowed. No sponsorship signage. No music. No $20 cocktails. Just pure, uninterrupted golf with meticulous attention to detail. The merch tent had Costco pricing, the staff were salaried (not volunteers), and the entire experience was built around restraint and authenticity.

The Fathers Take: When every other event is screaming for attention, doing nothing becomes the most powerful move. The Masters may be leaving money on the table in the short term, but there’s a reason it’s the most storied event in all of golf—and will continue to be for many years to come: they’re playing the long game. This is branding as philosophy, not just promotion.

How to Work With Content Creators

What Happened: Father Ashwinn shared insights from a Canva panel he spoke on about evolving creator-brand relationships. Today’s best creators aren’t just posting — they’re consulting, advising, and even helping recruit other talent. The group shared their own experiences working as hybrid strategist-creators across brands like Oakley, Fermat, and Frida.

The Fathers Take: Smart brands don’t just pay for posts, they pay for perspective. Bring creators in early, compensate them for strategy and distribution, and stop thinking of content as a checkbox.

The Importance of Visual Hooks

@beccaxbloom

Plate my cats breakfast with me 🐾🐈 xo

What Happened: Becca Bloom has had a meteoric rise in TikTok fame. She’s a case study in visual storytelling and hooks. Before she says a word, her videos draw you in with diamond crested hot dogs, ornate eggs, and $1000 plates.

The Fathers Take: Before people care what you say, they decide if you’re worth looking at. Set design is strategy and visual hooks matter more than most creative directors want to admit.

PLTFRM

As always, big thanks to PLTFRM.com — the behind-the-scenes MVP for brands trying to win at retail.

Whether you’re getting into stores for the first time or already doing $500M in sales, PLTFRM helps you accelerate sell-through, secure better shelf space, and build a real retail strategy.

Final Sermon

Next time you’re planning a campaign, ask yourself: are we adding more noise? Or crafting something people might actually feel?

We broke down all these topics in detail + others like Adidas AE1 campaign copying Reeboks early 2000s ad and Coachella activations on our pod below:

Blessings,

The BrandFathers