Most people think their business is too boring to market.
Dentists, roofers, accountants, pool installers, home inspectors, etc. Everyone swears their industry is the exception.
But in todays world the truth is the opposite: boring industries are the biggest blue-ocean opportunity in marketing right now. Partly because no one else is trying… and partly because the bar is unbelievably low.
1. Regional Boring Businesses Are Printing Money
If you run a local business, short-form video is your biggest unlock.
Think of the Vermont baker who went from quietly dusting cinnamon rolls to becoming a local celebrity by simply showing her face and telling her story.
Or the Dallas home inspector who films his walk-throughs and pulls thousands of views from people literally buying homes in his city.
Or the dentist ranking toothpastes, the window tinter washing cars or the roof guys filming themselves talking about siding even though they look slightly uncomfortable the entire time.
A few quick callouts:
You don’t need 1M views. 500 locals seeing your content is worth more than 1M randos spread across the country
You can batch film 30 videos in one afternoon if you don’t want to think about it every day
You build trust faster than any billboard, radio ad, or $5k/month PPC retainer by showing your face+work organically
Most of your leads come from comments and DMs, not some complicated funnel.
And it’s not just local businesses…
In the full episode, we also got into how “boring” SaaS, finance, and B2B brands are using design, AI-powered visuals, and storytelling to stand out in feeds that all look the same.
If you want the breakdown, from local businesses to software companies and everything in between, plus all the examples we didn’t fit here…
Listen to the full episode on Spotify or YT:
Blessings,
The Brandfathers